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MARKET STUDY
Through our resources and relationships with several broking agencies all
over the country, we are in touch with the ongoing development
of each market, hence are in a good position to make a good decision to expand in your market of interest
FEASIBILITY STUDY
With our years of experience we will be able to understand
the market and
the return expected, hence are in a position to consult you on several key decisions, such as; property selection, market study, footfalls, return on investments based on the above etc.
ESTABLISHED
BRAND NAME & LOGO
Food Factory™ Express has followed the oldest rule in the book,
“Take care of the customer, and the business will take care of itself”, hence, today we have an established brand name and will build on the
brand recognition in every market using our past successful and proven methods
A TESTED HIGH QUALITY MENU
Our Research & Development Team continuously experiments on new recipes and production method to create higher
guest atisfaction of choice, taste and value for money.
CONTINOUS RESERCH & DEVELOPMENT
we're also developing new products and bringing them to
the market. It's a process that takes a huge amount of research - yet another worry you won't have to bother about. All you have to do is take our ideas, put them
into practice and then sit back and reap the rewards.
INTENSIVE TRAINING TO THE FRANCHISEE
There is an argument for just getting on with things,
for getting stuck in and learning by your mistakes as you go. But that isn't what we believe in here at Food Factory™ Express . Just ask our Restaurant Managers.
They've benefited from one of the most comprehensive training programmes around. They also receive ongoing support once
their counter is up and running. And as a franchisee, you'll benefit from all this.
The important thing is that you're ready when the time comes. We won't just hand over the keys and leave you
to sink or swim. We want you to feel comfortable and confident from the outset. That's why our training process is significantly more comprehensive than many others. As far as we're concerned,
our relationship is a long-term one that is based on mutual trust - something that's reflected in our training itself, which addresses the importance of being able to build
effective working relationships before anything else.
Franchisees must undertake an extensive training programme
of approximately 8 weeks duration before they are proposed an outlet franchise. This training is unpaid. Food Factory
Express do not charge extra for the training.
The training programme is very much the bedrock of our
approach to franchising and ensures the consistency and standards for which the Food Factory Express brand is well known.
The majority of the training takes place in an outlet
within commuting distance of your home address. In addition to outlet based training there are a number of classroom-based courses to attend. These are in the initial phase of your training.
The training programme broadly divides into three sections:
- For the first three weeks you will be working on the arious sections of the outlet – pasta, pizza & order taking & other back-up areas. You will learn both the theory and practice of running each part of the outlet.
- The second part of your training gets you involved in the day-to-day outlet management of the outlet. Starting from supervising small sections of the outlet operation, our aim is to build your experience and confidence so that you take on responsibility for the running of the outlet for certain parts of the day - in effect you will be a shift manager.
- The final two weeks of your training introduce you to more business management and administration tasks and procedures whilst maintaining your shift running responsibilities.
Ideally you will be trained in at least two different restaurants, to give you experience of differing operating conditions.
During your training you will be supported by a member of our field services team. The role of this group is to help franchisees profitably build sales, and enhance Food factory Express brand through top quality operations.
Field services will review your training and decide when you are ready to be proposed a Food Factory outlet.
Once you have your own outlet, field services will provide
whatever support is necessary to help you build the sales and profits of your own outlet business. This may range from direct 'hands-on' support to discussing business
and marketing plans. Field services provide relevant support and advice, benchmarking, and share best practice with you.
It all adds up to a truly impressive training and support package. And while it may sound too good to be true, we can assure you this is just the outline of the help and
advice you'll receive.
EFFECTIVE ADVERTISING & MARKETING PROGRESS
Finally, our experienced regional managers provide comprehensive
operational back up. If you have a problem, they can help. Their knowledge and expertise can be called upon to assist with every day matters as well as helping you to recoup
your investment many times over.
ACCURATE ACCOUNTING & CONTROL SYSTEMS
We believe in being diligent in the way we maintain all accounts to monitor sales, expenses and more over control them using several systems which are in place, such as;
- Daily opening and closing procedures
- Web accounting to corporate office
- Daily expense accounts
- Calculation on costs of
- Food
- Packaging
- Beverage
- Miscellaneous costs
- Kitchen expenses
- Cleaning solutions
- Labour
COSTS OF BENEFIT TO LABOUR
- Cost of Maintenance
- Cost of Electricity
- Cost of gas
- Cost of Communication
- Cost of printing and stationary
TECHNICAL SUPPORT
As a majority of the investment made by you is investing
in kitchen equipment and computer hardware and software, technical support will be provided to you for all of the
above. Initial training will be given on how to operate the equipment and software to reduce daily ware and tare
and prolong the life of the equipment so as to reduce your maintenance costs in the long term. A portion of
the Sales will be spent on monthly and annual maintenance contracts, but it our office that will assist you in co-coordinating
with the technicians for various equipment used by you at a marginal cost.
EXCLUSIVE KNOW HOW
Food Factory Express™ have been successful till date because we have learnt the tricks of the trade and
are strong professionals backed by business acumen. We will teach you the methods of how to run a successful
business step by step and impart extremely confidential information to you. Our exclusive know in several areas
of the fast food industry has helped us remain a notch above our competitors and deliver the financial success
we enjoy to date.
ADVANTAGE OF COLLECTIVE BUYING POWER
Mardi Gras restaurants power of collective buying for
all products delivered by us is put to use by passing on the benefits of lower than market price of products to you, to ensure that you enjoy a higher profits.
NEGOTIATIONS & SITE SELECTION HELP
In the fast-food industry there is one factor that can make of break your business and that is the location of
your outlet. Hence we will assist you in site selection and guide you in the right direction. Once you have selected a few sites, our franchise development officer will help
in offer his services in negotiating for the property along with you. This will help by reducing the monthly expenditure of EMI or lease, because of his knowledge
of the market, its prices per square foot and most his valuable asset, negotiation skills.
HYGIENIC & WELL ESTABLISHED FOOD SUPPLIERS
Mardi Gras restaurants will find and allocate key suppliers for all food materials after reviewing their hygiene standards
from point of purchase to point of sale to the franchisee at a fixed yearly rate. This will help in standardizing
the food costs as well as ensure that only the best raw materials are used by all franchisees.
RENOVATION & ADVISORY SERVICES
All necessary renovation and advice on interiors with detailed plan layouts will be provided by MGR after the franchised location is finalized.
CONTRACT
& OTHER LEGAL HELP
Advice regarding legalities of the business will be given by MGR. Legal fees will be born by the Franchisee per
location. As we have set up several sites, we will be able to provide formats and guidelines to all legal matters
pertaining to the necessary governmental regulations regarding business and trade licences and land.
ASSISTANCE WITH HIRING & TRAINING EMPLOYEES
Mardi Gras Restaurants P Limited will assist help in intensive-hiring and training the first batch of employees. Please read
training for more information.
SATELLITE KITCHEN DESIGN IN AACODANCE WITH HACCP
MGR will provide you with a complete layout of kitchen design, positioning, plumbing and electrical designed
to international standards, using practical, cost effective and cost saving equipment, furniture and fixtures. A well
designed kitchen will facilitate in the efficiency of the employees, help maintain strict hygiene levels and
creates a safe environment to work in. The cost of the design is included in the franchise fee.
LOWEST RATES ON EQUIPMENT & FIXTURES
MGR’s power of collective buying promises the lowest
rates on all equipment, furniture and fixtures. All discounts that we receive from each equipment supplier will be passed
on to the franchisee to enable the franchisee to have the lowest set-up costs. We have with us a distinguished
number of suppliers of all equipment, furniture and fixtures for all major cities.
UP TO DATE IT SYSTEMS INTEGRATED IN THE DAILY OPERATIONS
LAUNCH & PUBLICITY
OPERATIONS MANUALS
EFFECTIVE MARKETING AND SALES HELP
ONGOING DAY TO DAY OPERATIONS & MANAGEMENT SUPPORT |
Affiliated to:
Franchise Association Of India
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